Mother

The brand was founded in 2010 by Lela Becker and Tim Kaeding. With extensive denim backgrounds, they were determined to do it all differently. Famous for its model cult following, and super-soft fabrics, the brand is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of people. MOTHER has a commitment to support causes, charities and non-profit organizations that are driving positive change in the world.

The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and rebellion at the same time. The brand's attitude and collections always present a juxtaposition of hard and soft. The brand’s motto “MOTHER Loves You”, also:

"We stand for having fun, and not taking yourself too seriously". - MOTHER Denim