If a brand becomes a generic name to a whole product group – they are succeeded.
In 1823, founder Charles Mackintosh made the first rubber-covered rock in the Glasgow factory. His invention achieved such popularity that today Mr Mackintosh’s surname is often used as a generic term for any raincoat, although those by the Mackintosh label are the true originals.
If a brand becomes a generic name to a whole product group – they are succeeded.
In 1823, founder Charles Mackintosh made the first rubber-covered rock in the Glasgow factory. His invention achieved such popularity that today Mr Mackintosh’s surname is often used as a generic term for any raincoat, although those by the Mackintosh label are the true originals.
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